As you know, I have long since believed in the power of social media. From 2011’s protests in Egypt, to this month’s protests in Ferguson, Missouri, from regularily roasting the hell out of pop culture’s problems to expanding our definitions of ‘news worthy,’ it’s become clear that the revolution may not be televised, but in the 21st century, it will be on social media.
Tweets create change and ‘Selfies Save Lives.’
So, when I heard about the ‘Ice Bucket Challenge (IBC)’ my interest was piqued. Here’s how it works; you get challenged by another person to dump a bucket of ice water on your head. If you don’t accept the challenge within 24 hours, you donate $100 to the ALS Foundation.
So let’s step back; people are not dumping water on their heads because it’s hot. The purpose is to raise awareness about Amyotrophic Lateral Aclerosis, or ALS. As per ALS’ website, the disease is described as:
‘ …a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.’
There as many as 30,000 cases of ALS in America. The average victim of the disease is male and between 40-70. 70% of those diagnosed will die within three years of developing the disease. It is a devasting, ravenous disease for anyone to develop but even more so, when it happens to an athlete, whose bodies are such an important part of how they define themselves.
There is currently no cure for ALS but with more financial support, we can make sure that this important research continues.
So, my small contribution to the effort below:
Shout to the greatest camera woman I’ve met thus far—my mom! And bonus banann peze Zoe points if you can translate what she’s saying to me!
In the same way I was called out, I’m calling out some of my blogger fam too! So:
The floor (and the ice bucket) are yours.
Y’all can’t borrow my camarawoman, though.